Starting a business is a very challenging endeavor. The business world is changing rapidly, new technologies are putting extra pressure on businesses to quickly adapt, and the market has become more volatile and saturated than ever. On the other hand, access to the global network provides many opportunities for young entrepreneurs. It is estimated that over 40 percent of the world’s population is active on the internet. This is why it is unimaginable to start a business these days, without having a website and some social media activity.
But, if you want to stay competitive and stay ahead of your business rivals, you also have to focus on utilizing mobile technologies as best as you can. And, it doesn’t only mean that your website should be optimized for mobile devices, but also to connect with customers and employees and to try to attract mobile customers to purchase from you. At the start, mobile apps were only used by big name brands, but now there are many startups and small businesses whose operations heavily rely upon mobile apps. This way, they step up their game by taking their marketing to the next level.
Custom android app development has become a serious branch in the software development industry. There are many successful software development companies that specialize in making mobile apps, making this type of software easily accessible to entrepreneurs around the globe. In case you are wondering about the specific benefits of having a business mobile app, we have compiled this list that should sway you in the right direction.
Improve Marketing and Overall Sales
The real magic comes into being when you have your mobile app designed to use all the modern tech advances. In the recent past, beacons and geo-targeting have become marketing giants. With the right software and the latest gadgets, you will have a unique opportunity to target key users and send them messages via mobile apps. These messages can be customized and programmed to be time-sensitive and specific to the location of your store.
For instance, a customer’s entering, browsing through the store and, upon exiting the store, he or she will receive different messages on their smartphones. Also, you will be able to engage customers in your vicinity by sending them special offers and deals. This is a unique way of narrowing your target focus and, on top of that, it comes with the opportunity to send customized messages in a specific time and place.
There are many businesses that already use geo-marketing. They have stepped up their game even further by sending personalized messages to their loyal customers, with sales specially designed for them based on their previous purchasing behavior. This proves to be an excellent method that increases customer retention and may lead to customer referrals.
Increase Customer Satisfaction
We have already mentioned that you will have the ability to send customized messages. This will have a direct impact on customer satisfaction rates, because you will make them feel special. You are certainly aware of customer acquisition costs. Well, with a mobile app, you will be able to cut down on these costs.
You should also think about the fact that more than 90 percent of unhappy customers are never going to return and buy from the same seller. Mobile apps can also serve as a modern and very simple to use survey tool. You can get some really valuable feedback from your customers, which you can use to improve your business.
Ask them to rate the service they have received; give them the option to rate products and write reviews. All of these will make your customers feel like they matter and are important to you. The outcome will be beneficial for both you and your customers. You will increase engagement and revenue.
Your mobile app can also have an option for you to send coupons and gift cards to your customers. It is far more convenient to just show a mobile phone in a store than to carry all those cards and coupons with you when you go shopping. The best part is that all this can be automated. You can program the system to reward customers after they spend specific amounts of money or to send them offers and deals after some time passes from their last purchase.
Mobile apps can really come in handy for the owners of service oriented startups. We are living in an age where time is everything. Every second counts. It is much more convenient for a customer to just enter an app, look at your business calendar, and make a reservation, instead of making a call or having to visit your store in person.
For instance, many gyms and beauty salons are already using this solution with great success. You can also spice it up by sending confirmation messages to your customers and having the app alarm them a day before their appointment expires.
Become More Visible
A recent study conducted on students in the USA shows that an average user in their early 20s spends 5 hours per day using their smartphone and they use it 80 times each day. Just look at these numbers. By having a mobile app for your business, you will have the opportunity to be closer to smartphone users. This is called effective frequency in advertising; the more a customer gets involved with your app, the greater the chances that he/she will make a purchase.
A good way to get more noticed is to have an application that can notify the users when something new comes up. You should make sure not to be aggressive, as this may be counterproductive. That’s why you should always provide an option for a user to disable notifications for you app.
Have an Effective Customer Relationship Management
You can forget about all those papers, files and storage lockers in your offices. A mobile app can help you track all tasks, organizations, projects, emails, calendar events and contacts. Right there under your fingertips, you will have the power to access anything you need in a matter of seconds. Also, you can empty those drawers full with business cards and forget about manual entry. The big picture is that you will save up so much time and you will be able to use it on improving the core of your business.
A mobile customer relationship management app is something that gives immediate results. You will look more professional and you will be able to get real-time insights into your assets’ performance. In the end, all this data can be used to perfect your business plan and build a predictable growth model for your startup.
As you can see, there are plenty of benefits that have a direct impact on your business growth and revenue. It is a very small investment, considering all the things you can possibly achieve. Also, it is important to remember that the number of mobile-centric customers is rapidly growing each day. In the near future, a mobile app is going to be a standard component of any business.
In case you decide to get a custom mobile app, it can easily become a foundation of your business’s future. Should you need more information on this topic, feel free to go online and read many articles covering this topic. Check out firsthand experiences of entrepreneurs that implemented this solution in their business operation.