Gadgets and Apps

Gadgets and Apps

Communication Strategy: Tips You Might Have Missed


The world is changing, and so is the way we do business. How we communicate with each other now is very different from what it was even a few years ago. Your business needs a strategy for getting your message across to your target audience.

It’s best to be thorough about it than to brush it off and hope for the best. Brainstorm within company walls and read about best practices. Focus on a few areas you do well and where you’re gaining the most traction. The fact is that you have options and can pick and choose a few best courses of action for your company.

Network & Speak at Events

Get out there in person and meet people. Everyone who works at your business is the face of the company. Ask the executives to step up and be out in public talking and selling every chance they get. It’s also a good idea to have employees participate in speaking engagements where your company can get some publicity. It’s a good way to build a strong reputation and possibly receive media coverage.

Adopt Technology Solutions

Embrace the truth that the Internet has made it easy for businesses to operate and for people to connect. If you’re an ecommerce business, work with a company like to start automating processes and streamlining your business. In addition to many other benefits, if you’re a business running SAP ERP, you’ll maximize the ROI on your landscape and deliver real time product information to your customer base. It will allow your internal departments such as call center teams to have a consistent view of data displayed to the customer in real time.

Launch A Blog

This is a good time to launch a company blog, if you haven’t done so already. Put someone in charge of making sure there’s fresh content being posted on a regular basis. Share insights, build relationships and be viewed as an industry leader. Make sure you focus on posting information that your target audience will take to. This is an excellent way for you to communicate with customers and offer value to them. Encourage your readers to share the content across their channels and visit your website often.

Use Social Media

Social media isn’t only for fun and games. Use it to your advantage and work it into your communications strategy. Come at it from a strategic communications standpoint and what you can do on your end to boost business. Your first step should be to hire a manager to handle the strategy plans and make sure your pages are continuously updated. Ask yourself questions like what objective you want to achieve and how will you engage with your followers. It’s also a good opportunity and outlet for offering customer support.


It’s never too late to revisit your communication strategy and move your company from good to great. Take your time and do it right, so you’re sure to see results. Communication is essential to connecting with your customers and getting on the same page.

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Gadgets and Apps

4 Must-have tech gadgets for DSLR owners – A paradise for photographers

dslr gadgets

Are you thinking of buying yourself a DSLR or do you already own one? Have you been lately feeling that owning just the DSLR is not enough and that you need to have few more accessories to heighten the fun of capturing the best photos? If answered yes, you’ll rather be lucky to know that there are wealth of technological gadgets and accessories which can transform the way you click photos. Photography will get a new definition once you own the gadgets.

While we can’t get away from the truth that there are some camera gears which are extremely costly, you can gradually keep building your system of accessories as you go and learn to prioritise those that are immediately necessary. With the large number of accessories and kits that are available, it is tough to decide where to start. So, here are few accessories and gadgets to take into account.

#1: Spherical crystal lens

Do you want to add a new dimension to the way you click photos? If yes, you can get a spherical crystal lens which features a K9 crystal glass ball. Once you use this, it will literally turn your world of photography upside down. Since this is an ultra-clear sphere, it will reflect the view that surrounds you but it will flip it 180 degree. Since it can capture the surrounding, you can capture the lens of your camera to the lensball and create an interesting composition. This lensball is waterproof and if you add water to it, it will enhance the impact.

#2: Wearable wrist camera

With this gadget, you can easily capture your best moments directly from your wrist. This camera features a full HD and wide-angle camera and you just have to wear it in the form of a bracelet to capture all your favorite moments without any hesitation. This camera lets you capture pictures in 30 frames per second with 13 megapixel camera. With a single tap, you can click high-quality pictures and with double tap, you can record HD videos.

#3: Tripod

How about enhancing all your professional photographs with a tripod? A tripod features 10-layer tubes of carbon fiber and a piece of aluminium apex, it is not only versatile and flexible but also durable as well. The legs of the tripod are easy to set up and you will also find it easy to clean. The three legs of the tripod lie at 3 different positions.

#4: Creative filters

It can be tricky indeed if a photographer wishes to balance the exposure between a dark background and a clear bright sky. Although you can create effects through Photoshop or Lightroom, you can definitely get best results if you use a conventional graduated ND or neutral density filter. You just require moving the filter up and down in order to adjust the transition from dark to bright.

MIOPS Smart is yet another essential device which can be used by professional photographers to click high-speed photographs, time-lapse videos and HDR videos. Water drop photography can also reach a new level through high-speed photography.

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Gadgets and Apps

4 Mistakes You Should Never Commit When Development Mobile Apps

no thumb

Mobile development is not similar to desktop programming. When building desktop software, you can usually consider many users with high-speed internet, have been using bigger screens and can use a keyboard and mouse to engage with your pages. When developers are switching their forte from desktop to mobile development usually commit same mistakes, particularly when they don’t have enough experience in the field.

For the developers proficient in Android App Development can consider these mistakes they should when building a mobile app for Android platform.

  1. Not Using Asynchronous Design

While working with cloud apps, many people think that the user can access the internet while they’re accessing your app. However, this is not always the case that your users can access instant, high-bandwidth internet to use your mobile app. When trying to make an API call, your app can get hang.

You user may not know that short hangs can simple represent that something is running in the background. If your application needs to call a remote API or check for network resources, consider implementing asynchronous cause and threads that can perform the background action while allowing your users to engage with the app. This will prevent user confusion and stop displaying that much hated “Application Not Responding” dialog box.

  1. Coding Application Intended To Run On High Bandwidth

Many developers ignore low-bandwidth users, as high-bandwidth is quite common in most areas. Smartphone devices still haven’t matched low to the speeds of LAN connections, therefore most of the users pay high fees while they exceed their dedicated data allocation.

When you are using images, always consider that your app users might have to cope with low bandwidth along with data charges. Images should be sized or created partially for the mobile apps. In a reduced version, the pictures can still maintain most of the quality. You should also restrict the number of images on a single screen. Using multiple images will decelerate your app’s performance.

  1. Using UI Elements That Work With A Keyboard And Mouse More Effectively

It’s not easy to get away from routine development habits. For many years, developers have been optimizing the user interfaces (UIs) for mouse and keyboard input. It’s an entirely different world in mobile development. Consumers’ type with their thumbs and tap with their fingers. Your UI components must streamline it for your users to type a value and then tap to switch to the next element.

The UI elements should be bigger and easy to tap with their fingers. Small items are quite difficult to tap. Menus should provide options that are discoverable and need minimal scrolling. Input components are “capable”. Make sure that the font size is large enough for being legible.

  1. Greater Battery Consumption

Most batteries in the smartphones provide the users with the battery power of half a day as an average. While some users get a full day battery. As more applications are installed on the device, phone’s battery starts to drain quicker. This is because apps run a number of processes in the background even when you are not using the phone.

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Gadgets and Apps

Discover the challenges your marketer will not be able to overcome without marketing automation platform


The majority of marketing representatives share the same goals and face the same challenges every day. Companies of any scale need to deduct a rationale for marketing budgets allocation, identify the technological solution that would meet their business objectives and hire the best talent to fulfill various marketing strategies and so forth. In addition, your marketing team has to multitask in order to cope with numerous responsibilities they were burdened with. Lead generation and lead nurturing are complex tasks that require special skills. In any case, you can always find some room for growth and pinpoint the areas your marketing department could improve. That is why marketing automation platforms are so widely used these days. The use of marketing automation software will likely to continue with a projected investments increase up to $5.50 billion by 2019. Marketing automation platform does all the heavy lifting and enables your marketers to focus on the performance of applied marketing strategies. You should take a closer look at the most typical challenges that marketing automation resolves.

Calculating ROI of marketing activities

ROI of marketing activities has been one of the most intricate topic to discuss for decades. It is incredibly vital for marketer to realize the efficiency of each particular marketing activities and at the same time, it is quite difficult to clearly define the ROI for certain areas of marketing involvements. Only 21% of B2B companies claim to be successful at tracking ROI. Nonetheless, there is a solution. If you establish a connection between your marketing efforts and the amount of resulted sales, you will be able to correlate these processes and discover the amount of leads and customers your marketing campaigns have provided. Ideally, the marketing software you operate in should be seamlessly integrated with your sales automation system. For that matter, consider deploying bpm’online, so that you could define the cost-effectiveness of marketing approach you followed. Moreover, excellent customer service will eventuate in customer retention. The statistics suggests that even a 5% increase of retention rates increases profits by 25-95%.

Securing budget for marketing campaigns

Securing marketing budgets has always been a difficult task as 51% of companies with more than 200 employees admitted that securing more marketing budget is one of their biggest priorities. 74% of marketing reps spend more than $50 per lead generated and 5% spend more than a thousand of dollars per lead. However, the implementation of marketing automation has managed to turn the tables. Profit-wise, the companies who deploy marketing automation platform have shown stellar results. B2B organizations who excel at lead automation have noticed a 10% revenue growth in 6 to 9 months. Moreover, the businesses that practice lead generation and management techniques have a 9.3% higher sales quota achievement rate.

Preparing your marketing representatives

Unfortunately, almost 70% of content is never used due to its irrelevance to the audience. For that reason you need to deploy a marketing automation system that would also educate your marketers to create and deliver the most personalized marketing campaigns. You need to establish a system where your marketers are encouraged to share valuable knowledge and ideas. Your marketing automation platform has to be equipped with the best productivity tools. For instance, bpm’online offers a great variety of tools to keep the new recruits of your marketing team up-to-date at all times. Your marketing reps will get access to the extensive database of presentations, document templates and other useful marketing materials. Once prepared, your marketing representatives will be able to provide potential buyers with ample and relevant materials on each step of the buying process. Statistically, 95% of buyers will choose such a competent solution vendor.

Tracking unregistered online buyers

From the first visit to a website, your visitor’s web browser is collecting data about pages they went to or how much time they spent there etc. This information is exceptionally valuable and your marketing team cannot let it go to waste. Generally, companies with sites of 401-1000 pages accelerate 6 times more leads than then ones who have only 51-100. If you want your marketing automation platform to be capable of processing such large volumes of information, it has to be equipped with tools for excellent website behavior tracking. But the benefits do not stop there. The most efficient marketing automation solutions will also provide your marketers with data on lead generation sources and channels. That way, you will be able to focus on the most effective sources. This insight shouldn’t be taken for granted considering that 85% of B2B marketing reps who use a marketing automation platform say they don’t even use it to its full potential.

Targeting your audience with the most personalized approach

In world where customer satisfaction is a #1 priority for all businesses, it is crucially important for all organizations to address each of their valuable customers individually. Email marketing seems to be the best tool for this objective as 60% of B2B companies consider this channel to be the most profitable in terms of ROI. Your marketing team should not apply “shotgun” strategy to reach their target audience. On the contrary, if you ought your email marketing campaign to be successful, it needs to be personalized and executed with surgical precision. Even in the most simplified form, personalized emails with recipient’s first name in the subject have generally higher open rates. Personalized emails will benefit to the click-through rate and conversion rate as they increase by 14% and 10% respectively.

The implementation of the marketing automation platform that fully meets your business requirements can unlock the potential of your company to its fullest. Marketing automation solutions are capable of performing complex tasks your marketing reps would not be able to perform without technological back-up. If you want you marketing campaigns to finally pay off, you need to run a deep scan of you current marketing activities and determine your strong points and uncover the areas that need improvement.

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Gadgets and Apps

3 Reasons Low-Code Will Not Replace Mobile App Developers

Code Coding Programming Technology Technical Concept

On any given day, the Austin, Texas headquarters of iTexico are alive with developers hard at work creating mobile apps for customers around the world. At the iTexico’s nearshoring office in Mexico, the activity is just as intense. App developers are hard at work from the moment the business day begins until the moment it ends. So, do these developers have to worry about being replaced by low-code platforms?

The recent surge in low-code platforms has given a boost to app development in the same way the introduction of WYSIWYG software gave a boost to website publishing two decades ago. You might even make the case that the same sort of paradigm exists with content management systems such as WordPress and Joomla!. And yet, the IT industry is still in desperate need of competent web developers.

Mobile app development is no different. Low-code platforms do make it possible for non-professionals to develop working apps for both internal and external purposes. But those platforms will never replace human mobile app developers on even a moderate scale. Below are three reasons mobile app developers can rest easy.

1. Low-Code Is Limited Code

As we learned from website development, there is only so much automated tools can do. They are limited by their very nature. Your typical low-code mobile app platform makes creating workable apps easy to do via familiar tasks the average computer user would have no trouble deploying.

For example, a low-code platform could implement widgets simply by dragging and dropping. This sort of feature would dictate that the widgets be created by the platform developer only to be put in place and customized by the customer. But think about the limitations of such development. The widgets would have to be terribly generic in order to be usable to the broadest audience. Anything beyond generic would not be possible unless the platform user had some coding knowledge.

2. Low-Code Is for Basic Users

When WYSIWYG web development software was first introduced, it was hailed as a game-changer. We soon discovered that its limited capabilities were only acceptable to basic users who were not looking for anything beyond simple websites containing text and a few graphic images. To that extent, the software proved its worth. But it was never capable of implementing more complex features like JavaScript, CSS, and so on.

It was not long before the average web user could tell the difference between an owner-created website and one built by a professional web developer with knowledge and experience. Low-code mobile app development platforms are similar. They are intended only for basic users who do not need anything complex.

3. Low-Code Doesn’t Evolve Quickly Enough

Tying the previous two points together is the reality that low-code platforms do not evolve quickly enough to keep up with the pace of mobile app development. Therefore, such platforms will eventually fall behind until, and unless, their developers put the effort into keeping them current.

Supply and demand will dictate whether low-code platform developers remain up-to-date. History suggests it will not happen. Just as WYSIWYG web development went by the wayside due to insufficient demand, the recent surge in low-code app development will eventually fade to the point that platform developers will no longer have a financially sustainable model.

Low-code mobile app development may serve a vital purpose in the here and now. But it will never replace the hard-working app developers working at companies like iTexico. They simply cannot, due to their own inherent limits. That means the demand for accomplished app developers will be around for a long time.

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Gadgets and Apps



Whatsapp is a mobile messaging application which allows the user to exchange messages without any price charged for SMS and it is available for Android, I phone, Windows phone, Nokia and Blackberry. The user can message easily with the help of Whatsapp as it is a cross platform messaging application for mobile phone. There is no additional cost for messaging as the user can use the same internet data plan that he is using web browsing and for accessing the emails. Many individuals and parents can investigate about the truth of their children partners by spying on the Whatsapp messages.

There are many Whatsapp spy applications that are available such as truth spy, m spy, Whatsapp spy, hack Whatsapp messages, spy Whatsapp messages, mobile spy and spy bubble. The whole Whatsapp chat and conversations can be easily viewed with the help of Whatsapp spy applications. The number and the names of people with whom the person is chatting with can be easily found out. After the chat has taken place the date and time of chat can easily be seen with the help of spy app. The videos, photos and the audio files sent through Whatsapp can easily be accessed on the target mobile phone.

 The spy apps control panel will upload all the details of Whatsapp chat and conversations and the user can easily access that details with the help of an internet connection from anywhere by simply log in the portal.

There are various other advantages of Whatsapp spy application that are mentioned below:

  1. The spy app is very useful in getting the call details as if you have allowed the employees to have conversation with each other then you can easily check out that the employees do not talk unnecessarily and wasting time.
  2. The spy app will show the details regarding the phone calls and even record the call.
  3. The list of contacts details will give you an insight that with whom they are talking and what they are doing.
  4. All the messages can be easily tracked on any target mobile phone and even the sending time of messages can be seen with the help of spy app.
  5. The Inbox and Outbox messages can be seen for tracking the messages sent by their children. It should be kept in mind that your children don’t have any information regarding your spying activity.
  6. Remotely you can easily control the target mobile phone from a different place.
  7. The location of the employees that where he is at present can be seen with the spy app.
  8. There will be a message regarding notification for SIM change in the phone.
  9. The spy app will show all the history of activities done on internet.
  10. The target mobile phone notes contents can also be seen easily.
  11. There is no information regarding the installation of the spy app and is undetectable.
  12. The multimedia files can be recorded with the help of spy app.
  13. The hidden and secret photos and messages can be tracked that are there in the target phone.
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Gadgets and Apps

How to Properly Launch a Business Website

Business Website

When you are starting a business organization of your own there are a lot of things that you must consider. The first important thing is to come up with a business idea that will outline products or services you will offer to customers and make sure that there is a target market for your idea.

Once you’ve come up with a good business idea, it’s important that you create a business plan which will help you realize your vision. A business plan outlines how your business will operate and explain all the important factors of your business that will help you achieve your goals.

One of the key elements for a good business formula is to come up with a good marketing plan. It’s impossible for a company in modern business to prevail without investing in marketing. Another characteristic of modern business is that digital marketing pays off.

You need to create a good online presence and expose yourself to the right people in order to get good results. A business website is the pillar of a business presence online and that’s why today we will talk about launching one.

Drive traffic to your website

Having a well-designed website, great products or services, amazing content and being a great business organization with competitive prices will do you no good if you aren’t able to attract people to visit your site and actually see for themselves how good you are.

This is why it’s important to create a plan on how you will bring people to your website, and through it bring your business and services/products closer to them. A good idea is to create “hype” by creating social media profiles that represent your business and try to spread the news of your new website by adding people, following them, sharing posts and inviting people to events.

By slowly building the importance of the big event and sharing the exact date of your launching, you will create a sense of importance and a lot of people will check your website when you open it.

Create adequate content for your visitors

Attracting a lot of visitors to your business website is essential in order to get things going. However, if you have average content which is not engaging and tells nothing new to your visitors, the chances are that they will quickly leave your site.

Given the fact that your website will be a new presence online and that your whole business is completely anonymous to people online, you should add content that contains relevant information about your business, your ideas, goals, and your mission statement.

Insightful and relevant content is the key. Of course, you should make sure that it’s written properly. All of the written content should be resourceful, but at the same time clear and understandable by everyone. Additionally, it’s good to describe your services and products on your website and tell your visitors why they should choose you before some other similar business.

Design your website properly

One of the most important things nowadays is to design an amazing website. Now, first let’s make something clear, when I say good design, I don’t mean only visuals. Design is so much more, it includes all of the things that are implemented on your website and their functionality.

For example finding the top credit card processors  and implementing a good payment method that works perfectly is incredibly important. If a customer likes something on your site and has trouble paying for it, then that person will probably never deal with your business again.

When a person visits a professionally designed website, he or she will get a good first impression  and stick around to check what you’re about.

Find a good webhost

Finding a good web hosting provider can be a difficult task. This is a decision you cannot take lightly, given the fact that a bad web hosting provider can ruin your website completely and make it useless. A lot of things need to be considered when choosing a web host.

The first thing to be done is to determine what your hosting needs are. Ask yourself these questions:

  • Do I need Windows apps on my website?
  • How much traffic do I expect?
  • What type of a website am I building?

It’s generally a good option to find a hosting provider that gives you the option of upgrading your package and doesn’t limit you in any way.


In the end, remember to get a proper domain name that will allow you to become more recognizable and brand your business more efficiently. Also make sure to optimize your website for all internet users, no matter if they are browsing the web on a tablet, laptop or a mobile phone.

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Gadgets and Apps

How To Choose Best Soundbar 2017 For The Best Listening Experience

Best Soundbar

We’ve seen some marvelous sound systems in the form of best soundbar 2017 over the last couple of years from well-known consumer electronics manufacturers. The days of big, bulky systems are long gone, and today, we’re treated to gadgetry that’s sleek, small yet stronger than one would expect.

Best Soundbar 2017 have easily come to be a single of the most well-liked audio answers for property theaters. They supply a single piece of speaker tools that can very easily change several speakers. Getting all that higher excellent audio coming from an individual speaker indicates uncomplicated to set up, significantly less shelf space getting applied by the speaker and no messy wiring. You can even include a soundbar to a current house theater arranged up to genuinely make your home theater audio impressive. These useful High definition all-in-an individual speaker options can consider any audio knowledge to the upcoming stage.

If you are about to buy a soundbar speaker method, then you will need to study these four blunders that individuals make when they are obtaining their own system. There are a lot of people out there that do not know how to decide on out a procedure thoroughly, they low-cost out, never store all over, get the wrong size for their home, and typically under no circumstances pay attention to the speakers before hand. If you have designed any of these flaws, do not be troubled, you can find suitable it.

The most attractive feature of the best soundbar 2017 is its construction. Looking like nothing but a simple bar, it packs in multiple speakers to deliver what fans claim as being superior sound. There’s no need to scatter the speakers as they’re designed to output surround sound-like quality. Just install them in the right place to enjoy quality output.

Points to consider

* If you have a large room and can’t afford one of those nine-speaker systems, go with a regular home theater which is likely to be cheaper and may be able to disperse sound better.

* Carefully consider if a powered best soundbar 2017 will be able to fulfill your needs or whether an unpowered one will be able to do the job better. If you go with the latter, then make sure you choose a good external amplifier that complements what the soundbar offers.

* If you’re searching for the complete package, i.e., a powerful home theater system, you should consider opting for one that doesn’t only rely on a soundbar. This is because home theaters are meant to produce powerful sounds in surround quality whereas a soundbar leans more towards emitting sounds in a smaller environment. However, you may be able to achieve a similar quality if you can integrate the soundbar with or if the gadget has proper DSP or virtual surround capabilities.

What to look for

* Choose a larger soundbar if you need a lot of inputs, and your TV has only a few. This makes the system neater and eliminates the need for additional audio input ports.

* It’s been said that best soundbar 2017 don’t produce pure surround sound which is technically true. But they’re designed using a technology that tricks listeners into believing that they’re listening to surround sound. This is done using algorithms to create a sound field effect from just a couple of front speakers. One of the hallmarks of these super slim, small gadgets. So, ensure that the best soundbar 2017 that you purchase uses this technology (which most do and is cheaper) or digital sound project (DSP) which aims the speakers at various points in a room to produce surround sound.

* For low bass sounds, you’ll need the best soundbar 2017 that comes with a subwoofer. This is because soundbars are very small compared to conventional speakers and so do not have the physical capability of producing satisfying bass. If you still want more amplification, abruptly you can purchase an unpowered soundbar and a separate amp.

* Regarding brand, no one company trumps the other. It ultimately boils down to how much you’re willing to spend for a setup and whether that setup has all the elements you’re looking for in a soundbar or home theater system.

* Try to find a soundbar that comes with a remote. Most don’t since users are required to program the system which is then controlled using the television’s remote control. But this can be a pain since you’ll need to disable the TV’s speakers and rely only on those of the best soundbar 2017 that can reduce the clarity and output.

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Gadgets and Apps

Ways to Shield the Radiation From Your Computer Monitor

Like all technology, computer monitors give off some level of radiation. Radiation is harmful to the body and can cause several issues if you are exposed to it for long periods of time. Some people are more sensitive to the exposure of radiation than others and the effects can be very noticeable. Even devices that emits very low frequencies can cause certain damage and the difference in the amount will depend greatly on models and manufacturers. There are ways to protect yourself from the radiation that comes from computer monitors and doing so can greatly reduce your risk of being harmed by the exposure. Companies like Aires Tech provide these types of shields for computer monitors to protect you and keep you safe.

How Radiation Harms you

Even low frequency radiation can have a very negative effect on sensitive areas of your body. Some researchers believe that exposure to radiation has been the cause of increasing infertility and even the rising amount of cancer cases. There are also several diseases that are believed to be connected to the exposure of radiation that comes from things like computer monitors. Some of those diseases can include; nervous system damage, depression, heart disease, and even Alzheimer’s disease. Not only are diseases a cause of radiation exposure, but many people experience different symptoms as well. Many people will get headaches, dizziness, insomnia, and some even experience itching and burning sensations. There are ways to protect you from these symptoms and diseases.

Shielding from Radiation

Even though computer monitors emit a very low frequency of radiation, it can still cause damage. There is shielding available for computer monitors so you may be protected. One form of shielding is an anti-reflection glass, which is the most commonly used. It allows you to see things instead of reflections of them. There is also an anti-fog shield that prevents fogging of the lens. Also, there is an anti-UV Protection shield. While many newer model screens do not produce much UV radiation, it is still very beneficial to have the shield to protect you. There are an increasing amount of new shielding devices that become available as technology changes. They even have devices that shield that are so small that they are almost unnoticeable. No matter what the size of the shielding device, the most important part of it is that it protects you from the radiation that comes from the monitor.

Technology continues to change and upgrade on a daily basis. With this change comes a change in the amount of radiation that is produced. No matter how much radiation is produced from an electronic device, you should use some type of product to shield you from the harmful exposure of the radiation. There are plenty of options to protecting yourself and it is important to consider, especially if you have many electronic devices in the area. It is also important if you have children that use these devices, as they are more susceptible to harmful effects of the radiation that is emitted.

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Gadgets and Apps

5 Ways Startups Can Benefit from Mobile Apps


Starting a business is a very challenging endeavor. The business world is changing rapidly, new technologies are putting extra pressure on businesses to quickly adapt, and the market has become more volatile and saturated than ever. On the other hand, access to the global network provides many opportunities for young entrepreneurs. It is estimated that over 40 percent of the world’s population is active on the internet. This is why it is unimaginable to start a business these days, without having a website and some social media activity.

But, if you want to stay competitive and stay ahead of your business rivals, you also have to focus on utilizing mobile technologies as best as you can. And, it doesn’t only mean that your website should be optimized for mobile devices, but also to connect with customers and employees and to try to attract mobile customers to purchase from you. At the start, mobile apps were only used by big name brands, but now there are many startups and small businesses whose operations heavily rely upon mobile apps. This way, they step up their game by taking their marketing to the next level.

Custom android app development has become a serious branch in the software development industry. There are many successful software development companies that specialize in making mobile apps, making this type of software easily accessible to entrepreneurs around the globe. In case you are wondering about the specific benefits of having a business mobile app, we have compiled this list that should sway you in the right direction.

Improve Marketing and Overall Sales

The real magic comes into being when you have your mobile app designed to use all the modern tech advances. In the recent past, beacons and geo-targeting have become marketing giants. With the right software and the latest gadgets, you will have a unique opportunity to target key users and send them messages via mobile apps. These messages can be customized and programmed to be time-sensitive and specific to the location of your store.

For instance, a customer’s entering, browsing through the store and, upon exiting the store, he or she will receive different messages on their smartphones. Also, you will be able to engage customers in your vicinity by sending them special offers and deals. This is a unique way of narrowing your target focus and, on top of that, it comes with the opportunity to send customized messages in a specific time and place.

There are many businesses that already use geo-marketing. They have stepped up their game even further by sending personalized messages to their loyal customers, with sales specially designed for them based on their previous purchasing behavior. This proves to be an excellent method that increases customer retention and may lead to customer referrals.

Increase Customer Satisfaction

We have already mentioned that you will have the ability to send customized messages. This will have a direct impact on customer satisfaction rates, because you will make them feel special. You are certainly aware of customer acquisition costs. Well, with a mobile app, you will be able to cut down on these costs.

You should also think about the fact that more than 90 percent of unhappy customers are never going to return and buy from the same seller. Mobile apps can also serve as a modern and very simple to use survey tool. You can get some really valuable feedback from your customers, which you can use to improve your business.

Ask them to rate the service they have received; give them the option to rate products and write reviews. All of these will make your customers feel like they matter and are important to you. The outcome will be beneficial for both you and your customers. You will increase engagement and revenue.

Your mobile app can also have an option for you to send coupons and gift cards to your customers. It is far more convenient to just show a mobile phone in a store than to carry all those cards and coupons with you when you go shopping. The best part is that all this can be automated. You can program the system to reward customers after they spend specific amounts of money or to send them offers and deals after some time passes from their last purchase.

Improve Scheduling

Mobile apps can really come in handy for the owners of service oriented startups. We are living in an age where time is everything. Every second counts. It is much more convenient for a customer to just enter an app, look at your business calendar, and make a reservation, instead of making a call or having to visit your store in person.

For instance, many gyms and beauty salons are already using this solution with great success. You can also spice it up by sending confirmation messages to your customers and having the app alarm them a day before their appointment expires.

Become More Visible

A recent study conducted on students in the USA shows that an average user in their early 20s spends 5 hours per day using their smartphone and they use it 80 times each day. Just look at these numbers. By having a mobile app for your business, you will have the opportunity to be closer to smartphone users. This is called effective frequency in advertising; the more a customer gets involved with your app, the greater the chances that he/she will make a purchase.

A good way to get more noticed is to have an application that can notify the users when something new comes up. You should make sure not to be aggressive, as this may be counterproductive. That’s why you should always provide an option for a user to disable notifications for you app.

Have an Effective Customer Relationship Management

You can forget about all those papers, files and storage lockers in your offices. A mobile app can help you track all tasks, organizations, projects, emails, calendar events and contacts. Right there under your fingertips, you will have the power to access anything you need in a matter of seconds. Also, you can empty those drawers full with business cards and forget about manual entry. The big picture is that you will save up so much time and you will be able to use it on improving the core of your business.

A mobile customer relationship management app is something that gives immediate results. You will look more professional and you will be able to get real-time insights into your assets’ performance. In the end, all this data can be used to perfect your business plan and build a predictable growth model for your startup.

As you can see, there are plenty of benefits that have a direct impact on your business growth and revenue. It is a very small investment, considering all the things you can possibly achieve. Also, it is important to remember that the number of mobile-centric customers is rapidly growing each day. In the near future, a mobile app is going to be a standard component of any business.

In case you decide to get a custom mobile app, it can easily become a foundation of your business’s future. Should you need more information on this topic, feel free to go online and read many articles covering this topic. Check out firsthand experiences of entrepreneurs that implemented this solution in their business operation.

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